November 2023 - Current

Senior Graphic & Brand Designer / Associate Art Director

Whole Latte Love, Henrietta, NY | full-time​

• Create digital, print, web, and packaging assets that support marketing campaigns, retail experiences, and brand initiatives

• Maintain and evolve brand consistency across websites, social media, packaging, merchandise, and promotional materials

• Collaborate with marketing team and leadership to develop cohesive creative concepts and customer experiences

• Manage and organize ongoing creative projects, production workflows, and design updates across multiple brands

• Support art direction, visual storytelling, and quality control for campaigns, launches, and high-volume creative production

Previous Titles: Multidisciplinary Designer (2023-2025)

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April 2024 - Current

Packaging Designer & Brand Support

Untold Coffee Lab, Henrietta, NY | part-time​

• Design and print packaging labels for coffee products, ensuring shelf and digital appeal

• Collaborate with coffee professionals to align visuals with origin stories

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Winter 2020 - Current

Independent Illustrator / Shop Owner

DesignByElley, Rochester, NY | freelance

• Design and illustrate original stationery goods such as stickers,
  bookmarks, and art print

• Print, cut, and package all products in-house

• Sell products at art markets and pop-ups, handling customer
  interactions and logistics

• Run all marketing efforts through social media, including
  product reveals and process videos

• Maintain creative consistency across shop visuals, table displays,
  and packaging