education
August 2017 - May 2021
Rochester Institute of Technology ,Rochester, NY
College of Art and Design, Bachelor of Fine Arts, cum laude
New Media Design
Italian Immersion
work experience
November 2023 - Current
Multidisciplinary Designer
Whole Latte Love, Henrietta, NY | full-time
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Lead creative direction for email marketing campaigns and seasonal marketing initiatives
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Organize assets in project management tools
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Improve UX and visual design across ecommerce pages
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Design digital content across web and social media platforms
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Create physical marketing assets including EDDM postcards, lookbooks, and event materials
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Participate in photoshoots to help showcase product features
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Support internal culture and communication through flyers, team swag (t-shirts, patches), and onboarding materials
April 2024 - Current
Packaging Designer & Brand Support
Untold Coffee Lab, Henrietta, NY | part-time
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Design and print packaging labels for coffee products, ensuring shelf and digital appeal
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Collaborate with coffee professionals to align visuals with origin stories
Winter 2020 - Current
Independent Illustrator / Shop Owner
DesignByElley, Rochester, NY | freelance
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Design and illustrate original stationery goods such as stickers,
bookmarks, and art print -
Print, cut, and package all products in-house
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Sell products at art markets and pop-ups, handling customer
interactions and logistics -
Run all marketing efforts through social media, including
product reveals and process videos -
Maintain creative consistency across shop visuals, table displays,
and packaging
software experience
Figma
Procreate
Slack
Google Workspace
Zoom
MailChimp
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe InDesign
Adobe Lightroom/Classic
Klaviyo
Shopify eCommerce
monday.com
skills
Consulting
Strategy
AI Exploration
Concepting
Typography
Wireframing
Multi-device Testing
Prototyping
Branding
Storyboarding
Basic HTML, CSS + Javascript
Project Management
Time Management
about me
I'm Elley, a UI/UX + Visual designer. I studied
new media design at Rochester Institute of
Technology in Rochester, New York in May 2021.
I am always looking to create a different perspective though design and improve the experience of a new future. I have a love for traveling, trying all sorts of food, finding new music and online gaming. My inspirations come from nature and human experiences.
I'm passionate about enhancing the experiences of how human touch interacts with technology.
