Rochester, NY
Whole Latte Love
eCommerce Coffee Retailer
ecommerce | marketing
Whole Latte Love, a leading eCommerce coffee retailer based in Rochester, NY, needed ongoing marketing support to engage its community of coffee enthusiasts and drive sales. The goal was to elevate the brand’s visual identity, streamline marketing assets, and create a cohesive customer experience across channels.
55.8%
INCREASE IN EMAIL CLICK RATE
35%
IMPROVED VISUAL ACCESSIBILITY
20.9%
LIFT IN ONLINE PURCHASES
01 challenge
Working in a fast-paced retail environment meant navigating quick turnarounds, frequent updates, and the need to adapt quickly to shifting priorities. Additionally, entering the coffee community required building product knowledge and understanding the culture of specialty coffee to connect with a passionate audience.
02 approach
I drew from competitor research and design insights gathered over the years, using established design systems as a foundation while adapting them to fit specific campaigns. Collaboration was key: I worked closely with the photography and copywriting teams to ensure a unified aesthetic and storytelling approach across digital channels.
03 results & reflection
Through consistent design execution, I helped increase click-through rates in email campaigns and contributed to stronger brand cohesion across platforms. By pairing my designs with engaging photography and copy, the team was able to deliver marketing that not only resonated with existing customers but also enhanced the overall brand aesthetic.
This project deepened my understanding of the specialty coffee community and strengthened my ability to work under fast-moving conditions. By combining adaptability with a strong design foundation, I was able to create marketing that supported both immediate sales goals and long-term brand growth.
Statistics provided by Rachel S.
