Brighton, NY
Scoop N' Twist
Ice Cream
branding | marketing
Scoop N’ Twist, an ice cream shop in Brighton, NY, opened its doors in early 2023 offering an indulgent lineup of novelties including cakes, pies, custard, gelato, and milkshakes. The project aimed to establish their brand identity and social presence from scratch to charm locals and sweet-toothed students alike.
55.8%
INCREASE IN EMAIL CLICK RATE
35%
IMPROVED VISUAL ACCESSIBILITY
20.9%
LIFT IN ONLINE PURCHASES
01 challenge
Being tasked with designing every necessary asset without having done it before, meant embracing a steep learning curve. It was essential to create eye-catching visuals to draw in passerbys, digital goods to engage customers online and enhance the in-store experience.
02 approach
I combined illustration and graphic design skills using Illustrator and Figma to craft playful, vibrant visuals that capture the fun energy of an ice cream shop.
03 results & reflection
Scoop N’ Twist emerged with a fresh, fun, and approachable brand identity that resonated with its customer base, from sweet-seeking families to local students. Blending digital marketing, in-store visuals, and more helped the restaurant launch confidently with a polished, consistent look.
