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Rochester, NY
Latte Art Throwdown
Whole Latte Love
Whole Latte Love hosted a Latte Art Throwdown that brought together baristas and coffee artists in the Northeast to show off their skill, creativity, and precision. Competitors poured from classic hearts and tulips to rosettas and swans, all for the chance to win exclusive prizes, including high-end espresso machines and grinders.
The event also showcased unique event assets, from custom-designed patches and t-shirts to social media posts to bring in excitement. I had the privilege of designing these elements, to amplify the throwdown’s dynamic spirit and community vibe.
55.8%
INCREASE IN EMAIL CLICK RATE
35%
IMPROVED VISUAL ACCESSIBILITY
20.9%
LIFT IN ONLINE PURCHASES

01 challenge
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02 approach
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03 results & reflection
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